Unveiling our GreenFlux Brand Identity

When GreenFlux began in 2011, we set out to build a network of accessible charge points in the Netherlands. Our target audience was comprised of EV drivers - early adopters who shared our passion for driving electric. We operated our own charging stations throughout the country but also offered roaming services with our GreenFlux charge card so that subscribers could access other networks as well. Our identity related to that audience - our charge points were recognisable in the field, and our customer promise was to make charging simple and easy.

As the years progressed, we gradually started working with other charge point operators, and businesses who needed a better way to manage their charge points and give access to drivers to their growing networks. Eventually, we realise that was the direction in which we wanted to grow. GreenFlux decided to focus solely on providing charge point management software. We divested our own CPO and EMSP business in 2020, shifting from working with drivers to businesses operating large networks.

Even between that step and now in 2022, we've evolved rapidly. We've continued building out our services and expanded our offering to eMobility service providers as well as CPOs. We offer one of the most comprehensive and powerful eMobility platforms available in the market. Our customers depend on us to help operate efficiently and deliver outstanding driver experiences in a complex and fast-paced environment.

Quite simply, we had grown away from our identity. Our customers' experiences did not reflect how we represented ourselves.